inwink is a registration data collection platform.
The email sending service available in inwink is only dedicated to sending transactional emails and sending emails related to visitor participation.
With inwink, the registration of the participant acts as acceptance / opt-in of the participant who only accepts to receive emails related to his event participation (registration confirmation, electronic badge, practical information).
The use of the email sending service for any other use (invitation mailing, mass mailing post event, email advertising participants, email containing information not related to the event ...) will be inconsistent with the EU General Data Protection Regulation (GDPR) and may expose the user to penalties.
What is transactional email?
In the event context, a transactional email is an email that is sent following a user action.Some examples:
- A user signs up, a registration confirmation is sent
- A user requests information in a form, a confirmation of acknowledgment is sent
- A buyer buys paid tickets for an event, the summary of his order is sent
- A user participates in a session, he receives a satisfaction and qualification survey
What other emails can I send?
Any email can be sent whose content is directly related to the event.
Some examples:
- Practical information
- Badge printing
- Providing new content on the event: agenda, speakers, sessions, exhibitors ...
- Availability of a new feature for participants: networking, interactivity ...
- D-1 Recall of the event
- Thank you email D + 1
What emails should not be sent with inwink?
inwink is not an invitation or mass mailing platform, if you want to massively send emails to prospects databases, it is necessary to use a mailing tool (SendGrid, MailJet, Sendinblue ...) , a marketing automation tool (Marketo, HubSpot, Pardot ...) or a CRM (Salesforce, Hubspot, Dynamics 365 ...). To simplify this integration, inwink has real-time connectors with several Marketing Automation and CRM tools.
Some examples:
- Invitation mailing to an event
- Communication mailing having no connection with the event or its contents
- Mailing sent more than 7 days after the event
However, if you wish to send emails unrelated to your event to your subscribers, it is necessary:
- To collect explicitly their consent at the time of registration (example, with a checkbox "would like to receive our newsletter")
- To use a third party tool that is not inwink to send these emails
Once the event is over, the email sending service should not be used anymore, and the CRM must resume.