---
title: "Marketo : custom object configuration"
description: The Marketo connector allows the synchronization of data such as sessions a participant attended to, general satisfaction forms, etc. in custom objects. It is possible to create for every event a cust
---

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# Marketo : custom object configuration

The Marketo connector allows the synchronization of data such as sessions a participant attended to, general satisfaction forms, etc. in custom objects.

It is possible to create for every event a custom object instance for every lead registered once

### 1. Marketo Custom Object configuration in Marketo

In Marketo:

1\. Click on **Admin**

2\. Click on **Marketo Custom Objects**

3\. Click on **New Custom Object**

![Create a new Custom Object](https://storageprdv2inwink.blob.core.windows.net/bohelp/assets/pictures/14_Configuration/2_Integration_outils_tiers/2_Synchronisation_Marketo/2_Custom_object/FR_marketo_customobject_1.png)***Create a new Custom Object***

4\. Give a **Display Name**

5\. The API Name is automatically generated. Write it down. It is useful for the connector configuration in inwink.

6\. Save

![Custom Object creation](https://storageprdv2inwink.blob.core.windows.net/bohelp/assets/pictures/14_Configuration/2_Integration_outils_tiers/2_Synchronisation_Marketo/2_Custom_object/FR_marketo_customobject_2.png)***Custom Object creation***

7\. Click on **Fields** once the Custom Object is created

8\. Click on **New Field**

![New field](https://storageprdv2inwink.blob.core.windows.net/bohelp/assets/pictures/14_Configuration/2_Integration_outils_tiers/2_Synchronisation_Marketo/2_Custom_object/FR_marketo_customobject_3.png)***New field***

 

9\. Create the **Inwink Event GUID** field of a **string** type and configure it as a **Dedupe field**

10\. Create the **Inwink Person Guid** field of a **string** type and configure it as a **Dedupe field**

11\. Create the **LeadID** field of a **link** type. Then, specify the **Person** in **Link Object** and the **Id** in **Link Field**

![Inwink Event GUID, Inwink Person Guid, LeadID](https://storageprdv2inwink.blob.core.windows.net/bohelp/assets/pictures/14_Configuration/2_Integration_outils_tiers/2_Synchronisation_Marketo/2_Custom_object/FR_marketo_customobject_4.png)***Inwink Event GUID, Inwink Person Guid, LeadID***

12\. Click on **Custom Object Actions**, then on **Edit Object** and finally activate **Show in Person Detail** in the **Marketo Custom Objects** thumbnail. Save.

![Show in person Detail](https://storageprdv2inwink.blob.core.windows.net/bohelp/assets/pictures/14_Configuration/2_Integration_outils_tiers/2_Synchronisation_Marketo/2_Custom_object/FR_marketo_customobject_5.png)***Show in person Detail***

13\. Click on **Custom Object Actions** and then on **Approve object** in the **Marketo Custom Objects** thumbnail. The object is created and approved.

14\. Add the following fields and their data types in the **Fields** thumbnail:

- **EventTitle** | string
- **EventStartDate** | datetime
- **EventEndDate** | datetime
- **IsRegistered** | bool
- **RegistrationDate** | Datetime
- **HasAttended** | bool
- **AttendedDate** | Datetime
- **BadgePrintDate** | Datetime
- **PersonRegisteredSessionCount** | Int
- **PersonRegisteredSessionList** | Text
- **PersonAttendedSessionCount** | Int
- **PersonAttendedSessionList** | Text
- **PersonRegisteredAndNotAttendedSessionList** | Text
- **PersonGeneralSurveyAnswer** | Text
- **PersonNetworkingProfile** | Text
- **PersonScanedByExhibitorCount** | Int
- **PersonScanedByExhibitorList** | Text
- **PersonComputedData** | Text

15\. Click on **Custom Object Actions** and then on **Approve object** in the Marketo Custom Objects thumbnail. The object is approved and updated.

**Important**:

The following fields have data separated by “ ;\\n”: **PersonRegisteredSessionList**, **PersonAttendedSessionList**, **PersonScanedByExhibitorList**

 

### 2. Configuration in inwink

Click on the Marketo card in the **CONFIGURATION** \> **Third-Party tools integration**.

Fill in the API Name of the Custom Object created before in the **Custom Object name (API Name)** field.

![Filling in the Custom Object API Name](https://storageprdv2inwink.blob.core.windows.net/bohelp/assets/pictures/14_Configuration/2_Integration_outils_tiers/2_Synchronisation_Marketo/2_Custom_object/FR_marketo_customobject_6.png)  
***Filling in the Custom Object API Name***

 

inwink will directly check that the Custom Object is configured in Marketo. A red cross x will appear on the right of the field if it is not the case. If everything is fine, a green check  will appear on the right of the field.

**Synchronization failure explained by three cases**:

- The Custom Object doesn’t exist in Marketo 
    - The Custom Object is present in Marketo but not configured well
    - Fields are missing
- Some fields don’t have the right type
- The Custom Object is in Marketo and well configured

Click on SYNCHRONIZE EVENT DATA IN INWINK’S “CUSTOM OBJECTS” once inwink validated the Custom Object configuration in Marketo.

 

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