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Marketing emails and marketing subscription management

This online help explains how inwink manages marketing emails through marketing subscriptions (with users’ consent): creation, data collection, use in email campaigns, and preference management.

Preamble

The management of marketing emails in inwink is based on a core principle:
each contact chooses the communications to which they are subscribed.

In the back office, this management relies on the concept of subscription to mailing lists, which makes it possible to effectively control campaign targeting.

Each subscription corresponds to a type of communication (newsletter, invitations, partners, etc.) and must be based on prior explicit consent that has been collected.

In other words:

  • you manage your sends through subscriptions
  • you remain responsible for the consent associated with these subscriptions

This feature enables you to:

  • respect user preferences
  • ensure regulatory compliance (GDPR and email best practices)
  • improve sending quality and deliverability

The organizer is responsible for:

  • defining the types of subscriptions used
  • integrating them into their forms
  • using them when sending emails

Operating principle

The system is based on marketing subscription fields.

Each field represents a type of communication (e.g., newsletter, invitations, partners).

The process works as follows:

  • the organizer creates their subscription types
  • contacts choose their subscriptions during registration
  • marketing emails are sent only to subscribed contacts

⚠️ Marketing email rules

  • A marketing email can only be sent to contacts who are subscribed to the targeted communications.
  • If no subscription is specified, the contact will not receive any marketing emails.
  • Each email campaign must be associated with one or more subscription types.
  • Preferences can be updated at any time by the contact.

Creating subscription fields

Steps to follow

  1. Go to your Audience back-office, in the Contacts overview:

  2. Click the small settings wrench icon > Field management to create new custom fields
  3. Click the “Marketing subscription” field type: 

  4. Define the name of this new field (e.g., Newsletter, Invitations, etc.).You must create one field for each different marketing subscription.

Note

  • One field = one type of communication

  • Possible values:

    • Yes
    • No
    • Not specified

Adding consent at form level

Steps

  1. Open your registration form
  2. Add the subscription fields created from DATA into your registration or membership form
  3. Publish the form




Result

When registering, the user can:

  • choose the communications they want to subscribe to
  • have their selections immediately reflected in their contact record in DATA

Sending a marketing email from your Audience

Steps

  1. Create a “Contacts” type email from your Audience


  2. By default, the “Email Marketing” option is enabled 

  3. A “Marketing subscription management” block appears when the “Marketing Email” option is enabled. Drag and drop this block into your email content

  4. Customize your email
  5. Send the email from the Contacts view. Before sending, a window will appear asking you to select the required subscription(s): only contacts who have agreed to these communication types will receive the email.

⚠️ In some cases, you can send an email without any associated subscription. To do this, check the option indicating that you are sending the email under your own responsibility. The email will then be sent without subscription filtering.

Adding preference management to emails

Steps

  1. Open the email template
  2. Add the subscription management block


Result

A secure link is generated allowing the contact to:

  • view their subscriptions
  • update their preferences
  • unsubscribe

Preference management page

How it works

The subscription management page is accessible via the link included in your marketing emails. 



It allows contacts to:

  • view all their subscriptions
  • update their choices

➡️ The page is not customizable and automatically displays all subscription fields.

As soon as a user updates their preferences, they are automatically updated in their contact record. 

Best practices

  • Define clear and easily understandable subscriptions
  • Systematically add subscriptions to forms
  • Check database quality before importing contacts
  • Segment email sends based on subscriptions

Summary

  • Subscriptions are defined by the organizer in the back office
  • Contacts choose their subscriptions
  • Marketing emails automatically respect these choices
  • Consent remains the legal basis associated with each subscription
  • Unsubscribes and preference changes are managed via a secure link