UTM

Add, build links with UTM, collect UTM.

UTM = Urchin Tracking Module

Marketing campaign tracking systems, these fields identify the source, medium and invitation campaign that led to the registration.

inwink automatically retrieves the UTMs as soon as your invitation links to register for the event include them.
From the participant's profile and the global grid, you will retrieve the following UTMs if they are filled in:

• utm_source
• utm_medium
• utm_campaign
• utm_term
• utm_content

Participant profile sheet (fields present by default)

Participant grid (columns to be added)

Columns are not included in the grid by default. If you need them, read this article to find out how to add them: Presentation of a grid

Add one or more UTM codes to a URL link

The UTM should be added after the URL link.

Model for constructing a link with UTM :

Event URL link + ? + UTM code + = + value to be given to the UTM 

Or: https://event.inwink.com/myevent?utm_source=Internet

Adding several UTMs in a row to the same link : 
In order to retrieve several values at the same time, the UTMs must be separated using an "and commercial": &

Example: https://event.inwink.com/myevent?utm_campaign=2023&utm_medium=email&utm_source=internet

Anchored links
If you wish to add a UTM to a URL link containing an anchor
Example:
https://event.inwink.com/myevent#aa-7b00d468-963b-4fb2-e34e-816605148aae

You must add the UTM before this anchor:

https://event.inwink.com/myevent?utm_source=Internet#aa-7b00d468-963b-4fb2-e34e-816605148aae